Under Armour is a company that sells sports clothing and products to a range of athletes and sports. Their main target audience are athletes determined to improve their talents, and through their technology and unifying, supporting values they are able to bring athletes closer together and closer to their goals. From the individual or a singular product, the community of Under Armour is revealed; my logo reveal also demonstrates this personal, to local, to global network through single elements that build up to the community shown through their logo type.