Adidas hosts a musical festival and carnival in New York every summer. "The Greatest Day Ever!" brings vibrant, youthful people together with food, merch, rides, fun, and a concert of various rappers and DJs over two days. Taylor Morris and I created a line-up of 16 artists with a refreshed branding style for their 2019 festival. Working together, we shot our own textures, made portraits, animated type and textures, overlaid cel animation, and fine-tuned color grading for titles and gifs. We also created a poster and t-shirt designs to further show how this branding update could be implemented into merch and print.

Objective / 

Branding

Title Design

Social Formats

Role / 

Animator

Designer

Cinematographer

Location / 

Savannah

Date / 

Winter 2019